Authority by Story: Position Yourself as the trusted expert in your field

Dear Expert,

Let’s face it: being great at what you do isn’t enough anymore.

You can be the most skilled consultant, the most experienced coach, or the most knowledgeable advisor in your field…

But if your market doesn’t see you as the authority, you’ll always struggle to stand out, win premium clients, and grow at the level you deserve.

Because here’s the truth: expertise doesn’t sell itself.

In today’s crowded market, perception is everything. And the people who win aren’t always the best — they’re the ones who look like the best.

So the question is: how do you position yourself as the trusted authority in your field, without spending years climbing the ladder or wasting money on funnels that don’t convert?

That’s why I built Foilu.

Why "Authority" is the key to premium clients

Think about it.

When people choose a coach, consultant, or mentor, they’re not just buying information.

They’re buying confidence.

They’re buying certainty.

They’re buying trust.

And the person who shows up with authority — with presence, with proof, with a story that resonates — is the person who wins.

Authority makes clients lean in.

Authority lets you charge more.

Authority is the difference between chasing clients… and having clients chase you.

The problem is, most experts rely on copy-paste funnels, generic ads, and “look at me” posts that don’t stand out.

That’s why you need something different.

Something authentic.

Something powerful.

Introducing Authority by story

Foilu is the world’s first people-powered film studio — and the only platform designed to help experts like you turn your story into authority.

We call this system Authority by Story.

Here’s how it works:

🎬 FilmBooks — Interactive projects that showcase your expertise, your client results, your methods, and your personal journey. Like a dynamic case study library, but 10x more engaging.

🎬 AI Podcast Shows — Get interviewed by our AI hosts in a branded format that feels fresh, fun, and professional. You answer once, and we turn it into a full podcast-style interview that positions you as the go-to guide in your niche.

🎬 Foilu Uncut — Share raw, authentic clips that prove you’re not just polished, but real. Show behind-the-scenes moments, lessons learned, or your personal struggles that make you relatable.

🎬 Founder Documentary (Enterprise only) — A cinematic, full-length documentary about you and your journey — cementing your authority and giving you a professional asset few in your industry will ever have.

Together, these assets form a system that transforms you from “just another coach/consultant” into a trusted leader in your space.

That’s Authority by Story.

Instead of chasing algorithms or burning out on content production, you’ll have a system that runs 24/7, warming up strangers, shortening sales cycles, and converting cold traffic into real clients.

Imagine this

Imagine a potential client discovers you online.

Instead of scrolling past yet another generic LinkedIn post or webinar ad, they open your FilmBook.

They see your story. They watch short clips of you explaining key insights.

They see testimonials from your clients. They even watch an AI-hosted podcast episode where you talk about your expertise.

In less than 10 minutes, they feel like they know you. They see your authority. They trust you.

And when you get on the call, they’re already convinced you’re the right choice.

That’s the power of Authority by Story.

How It works?

Foilu is a unique platform for creating content, networking, and collaboration.

It’s not just another place to post. It’s a system that turns your story into a Fan Magnet.

Here’s how it works:

Create your own interactive FilmBook — an engaging hub that brings together your daily stories, projects, and creative work.

Produce a Full-Feature Documentary — a cinematic film that elevates your authority and shows your journey in a powerful way.

Share a Creator Diary Uncut — raw, behind-the-scenes moments that make you authentic and relatable, building real connection with your audience.

Launch your own AI Podcast Show — a fresh, viral format that attracts new fans, leads, and clients.

The result?
👉 A powerful Creator Engine that drives new clients, fans, and opportunities straight to your website or social channels.

Why stories beat Funnels

Funnels are everywhere. Ads are everywhere. Noise is everywhere.

But stories? Stories cut through.

Because people don’t connect with frameworks or offers — they connect with people.

Your personal story, your struggles, your wins, your client results — these are the things that build real trust.

Foilu gives you the tools to tell those stories in formats that clients actually want to consume.

And the best part?

Every FilmBook, Podcast, or Documentary you create produces dozens (even hundreds) of content pieces you can use in ads, posts, emails, and presentations.

One story → endless authority assets.

Stories are what sells and build authority

After 20 years in advertising and branding, working with global companies and managing millions in paid media, I can tell you this:

Ads get clicks.

Funnels capture leads.

But stories are what sell.

Because people don’t remember slogans or taglines.

They remember how you made them feel.

They remember the human side of your business.

They remember your story.

And when your story is told the right way, your brand becomes unforgettable.

Who Foilu is for

Foilu is for experts, coaches, and consultants who:

✔ Want to stand out in a crowded market.

✔ Need to build credibility quickly.

✔ Are tired of looking like everyone else.

✔ Want to attract higher-value clients.

✔ Believe in authentic, story-driven marketing.

If that’s you, then Foilu isn’t just another platform — it’s your positioning partner.

Create, Sell & Promote

With Foilu, you can create unique content and promote your products or services at the same time.

All paid members receive a personal profile page with a beautiful Linktree-style menu — your own digital billboard where you can showcase whatever you want:

==> Products and services

==> Newsletters

==> Social media channels

==> Masterminds

==> Private coaching sessions

Here’s how it works:

When a Foilu business member watches your FilmBook, an AI Podcast clip, or a raw video from our Uncut series, their curiosity kicks in.

They click your name → your profile opens → all your links are right there.

From that point, they can easily send you a private message — and it’s up to you to turn that conversation into a client.

Foilu gives you more than just content creation. It creates direct business networking opportunities designed for fast results.

Instead of waiting for random comments on a social media post (which 99% of the time don’t convert), you’ll get warm leads who are actively looking to do business.

Because at Foilu, every paid member is a potential client.

What you'll get as a Foilu member

When you subscribe to Foilu Membership, you’ll get:

Access to create FilmBooks — unique interactive films that combine elements of a movie, book, and podcast.

Access to AI Podcast Shows — be interviewed by Foilu’s AI hosts, or watch others create their own branded shows.

Access to Foilu Uncut — share behind-the-scenes, unfiltered clips that humanize your brand and attract trust.

A professional profile with Linktree-style design — showcase all your content in one place while promoting your products, services, and projects.

Access to our Internal Job Board — post unlimited listings for gigs and full-time positions, and connect with talent inside the Foilu community.

Access to the Foilu Marketplace — sell physical or digital products such as courses, trainings, masterminds, books, PDFs, and more.

Access to Networking — connect with other members worldwide and unlock new opportunities for both business and personal growth.

Every one of these features is designed with one goal:

👉 to help you build trust that converts.

Ready to Become the Authority?

If you’ve ever felt like:

✔ You’re great at what you do but struggle to show it.

✔ You’re lost in a sea of other “coaches” and “consultants.”

✔ You want premium clients who respect your value.

✔ You’re tired of funnels and ads that don’t build trust…

Then Foilu is for you.

Because the truth is: your story is your authority.

👉 Click below to start your first Authority FilmBook today.

Because clients don’t hire the best — they hire the one they trust.

And when your story is told the right way, that’s you.

See you inside,

Matejus

Founder, Foilu

Authority by Story: Position Yourself as the trusted expert in your field

Dear Expert,

Let’s face it: being great at what you do isn’t enough anymore.

You can be the most skilled consultant, the most experienced coach, or the most knowledgeable advisor in your field…

But if your market doesn’t see you as the authority, you’ll always struggle to stand out, win premium clients, and grow at the level you deserve.

Because here’s the truth: expertise doesn’t sell itself.

In today’s crowded market, perception is everything. And the people who win aren’t always the best — they’re the ones who look like the best.

So the question is: how do you position yourself as the trusted authority in your field, without spending years climbing the ladder or wasting money on funnels that don’t convert?

That’s why I built Foilu.

Why "Authority" is the key to premium clients

Think about it.

When people choose a coach, consultant, or mentor, they’re not just buying information.

They’re buying confidence.

They’re buying certainty.

They’re buying trust.

And the person who shows up with authority — with presence, with proof, with a story that resonates — is the person who wins.

Authority makes clients lean in.

Authority lets you charge more.

Authority is the difference between chasing clients… and having clients chase you.

The problem is, most experts rely on copy-paste funnels, generic ads, and “look at me” posts that don’t stand out.

That’s why you need something different.

Something authentic.

Something powerful.

Introducing Authority by story

Foilu is the world’s first people-powered film studio — and the only platform designed to help experts like you turn your story into authority.

We call this system Authority by Story.Here’s how it works:

🎬 FilmBooks — Interactive projects that showcase your expertise, your client results, your methods, and your personal journey. Like a dynamic case study library, but 10x more engaging.

🎬 AI Podcast Shows — Get interviewed by our AI hosts in a branded format that feels fresh, fun, and professional. You answer once, and we turn it into a full podcast-style interview that positions you as the go-to guide in your niche.

🎬 Foilu Uncut — Share raw, authentic clips that prove you’re not just polished, but real. Show behind-the-scenes moments, lessons learned, or your personal struggles that make you relatable.

🎬 Founder Documentary (Enterprise only) — A cinematic, full-length documentary about you and your journey — cementing your authority and giving you a professional asset few in your industry will ever have.

Together, these assets form a system that transforms you from “just another coach/consultant” into a trusted leader in your space.

That’s Authority by Story.

Instead of chasing algorithms or burning out on content production, you’ll have a system that runs 24/7, warming up strangers, shortening sales cycles, and converting cold traffic into real clients.

Imagine this

Imagine a potential client discovers you online.

Instead of scrolling past yet another generic LinkedIn post or webinar ad, they open your FilmBook.

They see your story. They watch short clips of you explaining key insights.

They see testimonials from your clients. They even watch an AI-hosted podcast episode where you talk about your expertise.

In less than 10 minutes, they feel like they know you. They see your authority. They trust you.

And when you get on the call, they’re already convinced you’re the right choice.

That’s the power of Authority by Story.

How It works?

Foilu is a unique platform for creating content, networking, and collaboration.

It’s not just another place to post. It’s a system that turns your story into a Fan Magnet.

Here’s how it works:

Create your own interactive FilmBook — an engaging hub that brings together your daily stories, projects, and creative work.

Produce a Full-Feature Documentary — a cinematic film that elevates your authority and shows your journey in a powerful way.

Share a Creator Diary Uncut — raw, behind-the-scenes moments that make you authentic and relatable, building real connection with your audience.

Launch your own AI Podcast Show — a fresh, viral format that attracts new fans, leads, and clients.

The result?👉 A powerful Creator Engine that drives new clients, fans, and opportunities straight to your website or social channels.

Why stories beat Funnels

Funnels are everywhere. Ads are everywhere. Noise is everywhere.

But stories? Stories cut through.

Because people don’t connect with frameworks or offers — they connect with people.

Your personal story, your struggles, your wins, your client results — these are the things that build real trust.

Foilu gives you the tools to tell those stories in formats that clients actually want to consume.

And the best part?

Every FilmBook, Podcast, or Documentary you create produces dozens (even hundreds) of content pieces you can use in ads, posts, emails, and presentations.

One story → endless authority assets.

Stories are what sells and build authority

After 20 years in advertising and branding, working with global companies and managing millions in paid media, I can tell you this:

Ads get clicks.

Funnels capture leads.

But stories are what sell.

Because people don’t remember slogans or taglines.

They remember how you made them feel.

They remember the human side of your business.

They remember your story.

And when your story is told the right way, your brand becomes unforgettable.

Who Foilu is for

Foilu is for experts, coaches, and consultants who:

✔ Want to stand out in a crowded market.

✔ Need to build credibility quickly.

✔ Are tired of looking like everyone else.

✔ Want to attract higher-value clients.

✔ Believe in authentic, story-driven marketing.

If that’s you, then Foilu isn’t just another platform — it’s your positioning partner.

Create, Sell & Promote

With Foilu, you can create unique content and promote your products or services at the same time.

All paid members receive a personal profile page with a beautiful Linktree-style menu — your own digital billboard where you can showcase whatever you want:

We call this system Authority by Story.

Here’s how it works:

The result?
👉 A powerful Creator Engine that drives new clients, fans, and opportunities straight to your website or social channels.